What is Scraping?
Scraping is the process of extracting data from a source such as Instagram or LinkedIn using a programming script often referred to as a “bot.” Bots usually perform actions on behalf of a user, however we are using the “bot” to extract data, rather than to interact or perform other actions.
“People Are Waiting For you. They Just Don’t Know It Yet”
– Seth Godin
Your Target Audience is on Instagram & LinkedIN
Your Target Audience is on Instagram and LinkedIN every day. They are following influencers and hashtags, learning and networking with others in their profession. It would be nearly impossible to find them all, and try to interact with them on your own. In fact, Instagram would probably block you since they limit daily actions taken by a single account. Not to mention, people don’t necessarily like to be marketed to in their DM’s. Similarly on LinkedIN, you could search, find, and build a list of your target audience manually, and reach out to them manually or via LinkedIn, but how many times do you get sponsored ads and/or sales messages in your DM that you don’t ignore? Both platforms have built a massive database of users, with tons of data on each user, and now you have the ability to create targeted lists of data based on their massive databases, to target your key audience.
Why Do I Need This?
- This is a business tool and can create one of the most targeted lists you can purchase which can be a key source of lead generation for your business. As a business owner, you already know who your target audience is, right? But the question always remains, what are the most effective (and cost effective) ways to reach them? There are tons of marketing methods out there; SEO, PPC, FB Ads, Email Marketing, Cold Calling, Ringless Voicemail Campaigns, etc… The thing all of these have in common is a target audience.
- Most require a list of some sort, with the exception of SEO and PPC, which are built off keyword terms to generate traffic and FB Ads, which uses interests/behaviors/job titles etc to at best create an audience that fb thinks matches your target audience (and does so at a fairly high cost and lower conversion rate.
- List Marketing via Cold Calling, Email Marketing, Reingless Voicemail Campaigns etc. are marketing directly to your target audience and provide a much lower CPL (cost per lead) and overall marketing cost, whether it’s through Email, Phone, RVM, etc.
- You are not “wasting” money showing your ad to people who have no interest, which can be the case with FB Ads, and PPC (because you pay per click or impression) It is worth noting, however, with FB Ads, using this highly targeted list, you can create a custom audience to market to, in order to ensure no ad spend is wasted on people who aren’t on this list.
We talk more about that here. So, in a nutshell, this method of creating a marketing list is both cost efficient and effective because it allows you to market directly to a highly targeted list, increasing conversion and lowering your overall marketing cost and removing wasted ad spend on those who simply aren’t interested in your product or service.
Who Is This For?
This is a great B2B(Business to Business) as well as B2C (Business to Consumer) tool/service because we can target both people in specific industries(both via linkedIN and IG) as well as people based upon their interests(with Instagram). So, if you are a business looking to offer products and/or services to other businesses, this is for you. If you are a business looking to offer products and/or services to consumers, this is also for you. Together, we will determine who your target audience is, and the best method to create a targeted list of consumers/businesses for you.
Who Is This For?
How Does It Work?
The technical side of How It Works is quite complex. The good news is you don’t need to know how it works, to use it because we take care of the technical aspect of scraping and creating the targeted lists for you.
Here is How The Process Works:
Submit Your Request
Submit the details of the list you are looking to have created
Process a Deposit
We take a small deposit because there is time/expense to run a count
We Create Your List
We scrape & create the list based on your request
Submit Final Payment
Once we have a final count, we take final payment.
Put Your Data To Use
Start using your custom data list for marketing!
What Data Do You Actually Scrape?
- User Data for Membrrs of Groups, or Fans of Pages
- UID (user ID)
- Profile Info
- User Data for followers of Accounts and/or Hashtags
- User Data based on profession/job title and location
What Do I Do WIth The Data?
This is really up to you and specific to your business/industry. However, once you have the data, you can choose to use it for whatever marketing method(s) are most effective for you and your business/industry. We here at REI Machines are marketers and understand that different methods of marketing work better for certain industries and can help with any of the outbound marketing and lead generation using this list. Below are some common marketing methods using one of our targeted Scraped Lists:
SMS (Text Message)
How Much Does It Cost?
The cost per record is based on quantity purchased. You can estimate the cost of your list based on the pricing breakdown below. However, we cannot run a count without running an actual scrape. Therefore, we require a small deposit to run a count because there is time and cost involved to us in doing so. Once we have completed the list, your final price will be determined by the actual quantity in the completed list.
Still Have Questions?
Let Us Know How We Can Help
We were looking for another avenue to find Real Estate Investors information that are active in investing, and the IG scraped list has been a great way to find people that we wouldn’t find in any other avenue! It’s proven to be effective, targeted well, and a solid list in general!